Business owners who feel stuck in their content marketing efforts, specifically social media, generally fall in one of two spaces:
Some simply don’t want to do it, period:
- “I don’t even want to think about it.”
- “I never want to try it.”
- “I don’t want to bang my head up against the wall.”
- “Not doing it.”
Honestly, I can’t blame anyone who feels this way. For some, there is a considerable learning curve, and social media marketing can be quite time-consuming.
Others start out doing it on their own but later come to a painful realization: “I’m putting more and more time into this thing, and not only is it pulling me away from the more critical parts of my business, it’s also pulling me away from time with my family.” It’s not a fun place to end up.
Sometimes it takes getting to that pain point where someone recognizes that they’re having to compromise things that they really don’t want to compromise. Everybody hits that at a different time. For others, it’s a control thing. Either they feel like they should be able to do it all (and therefore should do it all) or they simply don’t trust people with their accounts.
Perhaps you started your own business because you wanted the freedom that comes with being your own boss. And that can happen, but not always. There is a lot that comes with running your own business, including some things that aren’t always expected. What can help bring about some of the freedom you desire is getting someone on your team to help with social media and other aspects of your online presence. Just having someone take that off your plate can offload a great deal of stress.